It feels like winter in Canada (brrr), but America just had their thanksgiving weekend! Just remember, big data collection never takes a vacation.
Directed Marketing is WEIRD
Big box stores, like Target, have to stay ahead of the competition and now (in the digital age), that involves marketing to individuals. But even stores that collect big data can fail if they don’t use it properly; Target failed in Canada!
“The store’s called Target because everyone’s a target” - Grimsmo’s dad joke of the day #DJOTD
These days, it’s necessary to be a little more aggressive with marketing, but is GK or NYC CNC ever going to get into it?
The NYC CNC website is getting REVAMPED
They will be phasing out paid memberships, and bringing NYC CNC content (videos, articles etc.) back to the open open source world. Saunders is really excited about paying it forward through his website. BUT there’s a catch. “Pro-articles” are still behind a padlock. You have to give your name, e-mail address, and a little information about yourself if you want access to those. It’s NYC CNC’s own way of getting to know its customers a little better.
Saunders and Grimsmo talk about their friendship, and how far they should push each other.
Meanwhile...at the Grimsmo Shop
The lathe has been running almost non-stop for the last two weeks. Yay! Sometimes it goes for a while without being used. That’s mainly because knife parts are a priority, but pens are coming soon and they are going to keep the lathe SUPER busy.
Saunders and Grimsmo discuss other ways Grimsmo can use the lathe.
“Things you need to do before buying a new machining center” - the title of the article that Saunders is working on
In this article, he’s going to cover what to ask, be aware of, how to buy, what not to buy, what to negotiate when buying a new machine, details to think about, financing options, and much more. Listen to this episode, and you might just hear a little of the advice before the article gets out.
“You don’t ask you don’t get. I mean, that’s the rules of life right there” - Grimsmo
Videos Coming Soon to a YouTube channel near you!
Saunders (feels like he) is in a whole new shop!
The shop has been rearranged to maximize productivity and efficiency. They are also working on a final purge and getting rid of things they don’t need. Saunders is going to continue to reorganize today, as well as set up his new Energy Recovery Ventilator, which is an awesome air filtration system.
ONE MORE MONTH OF 2018
Next week, we’re going to talk about new years goals!
Here’s a little teaser:
Saunders is thinking that he wants to work on being more “in control”, and have a more calm, cool, and collected sort of mentality going into the new year.