It is so easy to overlook the aspect of marketing your business. The fact of that matter is that if you can bring the consumer as close as you can to the business, than they have a special attachment. Look at what Saunders' & Grimsmo are both doing on YouTube as an example. They are breaking down that barrier and creating a consumer attachment like no other. That is valuable no matter what type of business you run. This episode is all about the strategies of marketing yourself and business.